Loyalty Management enables the onboarding and managing of cross-industry program partners to increase member engagement with the loyalty program. Partnerships give your members more options to engage members and help them earn and redeem points for complementary products or services.
Our clients that utilize this function onboard partners in a few ways: Partners can be an accrual partner, a redemption partner, or both. An accrual partner rewards members with points for doing business with them. A redemption partner is where members spend their points.
You can also add product or product categories to the loyalty program that the partner deals with. There are two types of products:
Generic products are modeled into product categories and assigned on a category level.
Specific products are modeled into product tables. They allow you to dive into product categories and assign selective products.