Does your platform include an automatic promotion deployment tool that is triggered by customer actions or life cycle milestones? If so, please describe how this tool functions and the types of triggers that can be used.

Yes. Promotions play a significant role in increasing product sales. Promotions can be a part of a larger campaign to spread awareness about a New product or can be a part of a targeted objective.

Salesforce Loyalty Management offers several different options for Loyalty Promotions. There is a Quick Promotion Wizard that can be used to easily add New standard or cumultivive promotions related to member actions, engagement, or products purchased. This will cover many of the most common promotion use cases. If more complex promotions are needed, it is possible to design and support those using the Loyalty Management Process rules. Learn more about Quick Promotions here.

Loyalty Managmement Loyalty Processes is a robust and declarative rules engine that is used to power all promotion logic. Loyalty program managers can create loyalty program processes to define How to run business processes in Loyalty Management. A loyalty program process comprises rules and parameters. Each rule is made of conditions and actions. Parameters are used to define the conditions or actions. You can setup a list of parameters that our rules engine listens for, which then takes action against deploying a promotion, or validating the redemption of one. Example: If, Fred the Basset Hound has a Birthday or “Gotcha Day” On December 23, Loyalty Management can trigger an award, discount, special offer etc. Read more about it here.