Describe the variety of earn mechanisms your platform can support (including but not limited to the ability to earn for transactions/purchases across categories/channels, ability to earn for non-transactional engagement based actions, etc.)

There are four main experiences that can be configured in Loyalty Management – Points, Benefits, Vouchers, and Promotions. Each of them can relate to transactional or experiential moments in the customer lifecycle.

Point earning can occur when a $ transaction happens. Points can also be earned for experiences, like signing up for something New, or completing a survey, or posting on forum. Points can be redeemed flexibly based on what you want to offer. They can be applied at a fixed rate to offset a purchase. They also could be redeemed for experiences or other experiential rewards, like what you’ve experienced in other rewards portals.

Loyalty benefits are privileges that loyalty program members are entitled to receive. Loyalty program members are rewarded with benefits to increase their engagement in the program. As members move to higher tiers, they receive more benefits. Benefits can be used along with tiers to motivate members to reach higher tiers by enabling better benefits for higher tiers. Example benefits can be different levels of support, discounted shipping, or access to exclusive events or pricing