Explain how the system can support A/B Testing – having different logic or earning rates within the same pilot/program.

Salesforce Loyalty Management enables and supports A/B Testing via Loyalty Promotions. Loyalty Promtions will allow customers to segement their members based on any type of attribute logic and then have different earning rates / logic based on the specific promotion. When a Loyalty Member calls into the call center, an agent would be able to see what segment and what promotion that member was in at any given time.